Years ago my father told me the classic customer service story about "selling the sizzle, not the steak..." It's more important to focus on the experience around a product being sold rather than simply on the object itself.
I thought about that phrase when sitting out on the wooden patio next to the La Fortuna Central Park of My Coffee Lounge restaurant. One of my fellow diners ordered the chicken fajitas and when the platter was served, it was still sizzling!
The food here is very good and there's a big variety to choose from: typical casados, rice and chicken, salads, sandwiches, paninis, fresh fruit smoothies, and of course classic coffee options from cafe latte to iced capuccinos.
Dining at My Coffee is also about the experience! It's a great location right in front of the park for people watching and just enjoying the easy-going vibe of downtown La Fortuna. It's all about the sizzle at My Coffee!
By: Greg Reeser
My favorite tour is the Desafio Gravity Falls Extreme Combo because it includes three of the most fun activities there are to do in Costa Rica (canyoneering, mountain biking, and rafting).
What better way to start th..
By: Anjelica Veca
One of the most frequent worries I hear people express when they’re considering a whitewater rafting tour is “what if I fall out of the raft?” To this, my response is always the same: you’ll be ok. Y..
Styles: International and Typical Recommended for: Families with children, Romance, Large groups, Local cuisineMeals served: Lunch, Dinner, Late Night Opening hours: 10 am-11 pm La Fortuna, the major hub for restaurants and night life, has many diffe..
Imaginative Recycling Projects and other fun activities with School Children in Costa Rica
by Maichal Ledgster, Desafio Adventure Specialist
The Desert Garden Montessori school from the United States asked us to help them with a fun recycling proje..