Years ago my father told me the classic customer service story about "selling the sizzle, not the steak..." It's more important to focus on the experience around a product being sold rather than simply on the object itself.
I thought about that phrase when sitting out on the wooden patio next to the La Fortuna Central Park of My Coffee Lounge restaurant. One of my fellow diners ordered the chicken fajitas and when the platter was served, it was still sizzling!
The food here is very good and there's a big variety to choose from: typical casados, rice and chicken, salads, sandwiches, paninis, fresh fruit smoothies, and of course classic coffee options from cafe latte to iced capuccinos.
Dining at My Coffee is also about the experience! It's a great location right in front of the park for people watching and just enjoying the easy-going vibe of downtown La Fortuna. It's all about the sizzle at My Coffee!
By: Anjelica Veca
Although Rosie, our tour guide, had warned us about the alligators and crocodiles in the river, the temptation to dip my hand in the water won out. After all, the name of the river is Río Frío (Cold River)&mda..
By: Katherine C.
It all started on December the 25th. I was told by my boyfriend the day before to be ready at 8:15 a.m. He didn’t want to tell me anything; I asked many questions and there was no answer for any of them. I finally told him to ..
Community Art beautifies Rural Costa Rica SchoolDesafio,
along with different organizations and individual good-doers came together
to help Cerro Alegre, a local elementary school by providing dance outfits for their dance group, painting the school ..
Vanessa Gets Lost in the Lost CanyonI started with Desafio in early 2015. The first tour I ever did was the Lost Canyon adventure. It was Saturday, April 25th and the weather was perfect. It was beautiful, clear and sunny. It was my first ever extrem..