Years ago my father told me the classic customer service story about "selling the sizzle, not the steak..." It's more important to focus on the experience around a product being sold rather than simply on the object itself.
I thought about that phrase when sitting out on the wooden patio next to the La Fortuna Central Park of My Coffee Lounge restaurant. One of my fellow diners ordered the chicken fajitas and when the platter was served, it was still sizzling!
The food here is very good and there's a big variety to choose from: typical casados, rice and chicken, salads, sandwiches, paninis, fresh fruit smoothies, and of course classic coffee options from cafe latte to iced capuccinos.
Dining at My Coffee is also about the experience! It's a great location right in front of the park for people watching and just enjoying the easy-going vibe of downtown La Fortuna. It's all about the sizzle at My Coffee!
Jason Rocks Gravity Falls
by Jason Salas, Adventure Specialist
My first tour and the best one we have is definitely Gravity Falls! The first time I went was in August and I got picked up at headquarters and the guides made the ride fun. I remember ..
To Rent a Car or Not to Rent a Car? - That is the Question!
If you've been to Costa Rica, one of the comments you've probably made
to friends and family back home is OMG! The roads in Costa Rica are
just horrible!"As you probably realized, driving and maintaining
vehicles in Costa Rica is a huge ..
Written by: Daisy
Translated by: Anjelica
On my day off, I like to do the following:
When I have several days off, I usually go to La Francia (the town where I grew up) to visit my family, especially my mom..
Adventure Rafting with Desafío: Balsa River, Level 2-3
By: Anjelica Veca
I have had the very good fortune of being able to spend a hefty amount of time in Costa Rica over the past couple of years, and because of that I can tell you all that this was not my first rodeo—or shall I say, not m..