Years ago my father told me the classic customer service story about "selling the sizzle, not the steak..." It's more important to focus on the experience around a product being sold rather than simply on the object itself.
I thought about that phrase when sitting out on the wooden patio next to the La Fortuna Central Park of My Coffee Lounge restaurant. One of my fellow diners ordered the chicken fajitas and when the platter was served, it was still sizzling!
The food here is very good and there's a big variety to choose from: typical casados, rice and chicken, salads, sandwiches, paninis, fresh fruit smoothies, and of course classic coffee options from cafe latte to iced capuccinos.
Dining at My Coffee is also about the experience! It's a great location right in front of the park for people watching and just enjoying the easy-going vibe of downtown La Fortuna. It's all about the sizzle at My Coffee!
Canyoning was a LIFE CHANGING Experienceby Selina WalkerDesafio: To Challenge To Explore To Inspire, or is it.... Desafio: To Challenge to Explore To CHANGE LIVES?After last week's challenging canyoneering tour, I think the latter is correct. Son..
Executive Thought Leadership Conference in Costa Rica
On October 26-31, 2016 an elite group of executive thought leaders were invited to participate in a revolutionary event deep in the heart of the Costa Rican jungle at the base of the Arenal Volcano: the Executive Thought Leadership Summit 2016 with&n..
By: Anjelica Veca
Over the years, Desafio Adventure Company has garnered a reputation for being one of the top innovators of adventure in Costa Rica and a visionary in the touristic hub of La Fortuna.
This week, the well-established..
From our kitchen to yours: Fresh Flavors from the Desafio Kitchen
From our Kitchen to Yours: Fresh Flavors from the Desafio Kitchen by Christine Krishnan, Desafío Adventure CompanyI
remember several years ago we launched a new tour kayaking and rafting
down the picturesque Rio Arenal during the rainy season. The..